Ensuring employee engagement in the workplace and with company communications is crucial for maintaining and boosting productivity.
Company Intranets serve as a powerful tool to enhance collaboration and communication among employees, departments, and offices. This leads to increased engagement with the company's communications, work, and each other, resulting in higher morale and employee retention.
Right from involvement in decision-making processes to having a two-way communication with management and their colleagues, employees need to feel valued and to know that their voice is being heard, that’s why a company intranet can help ensure every employee truly feels part of your organization. As a result, many organizations are focusing on increasing their investment in collaboration technologies to boost internal communications amongst employees.
The useful social tools that a company Intranet provides have been proven to boost employee engagement and increase productivity by up to 25%.
Considering how an intranet can help your business?
We’ve listed our top three opportunities that really highlight how a company intranet can benefit your business and boost employee engagement successfully.
1. Benefits of Personalized News Feeds
Why do you think social media platforms like Facebook and Twitter have gained immense popularity? With over 3 billion active users on Facebook and over 335 million on X, they capture and retain audience attention through customized personal news feeds. These feeds showcase targeted information that aligns with each user's interests, ensuring high engagement rates.
Engaging employees through an intranet platform like Hub, that incorporates social tools helps your company stay aligned with modern communication methods and deliver personalized communications.
Social Company Intranets enable sharing of daily news feeds and tailored activity streams for different departments or roles, allowing customization of homepages to display the most relevant content. Customized homepages encourage active engagement and make employees feel valued. Additionally, provide opportunities for employees to contribute content and keep it engaging with graphics and photos for a visually appealing experience.
2. Provide Opportunities for Employee Participation
Invite your employees to participate in comms activities right from the initial launch of your intranet is a really great idea, creating corporate strategies and laying out a clear vision across the different levels within your organization of how everyone envisages the intranet to be used. By having their personal involvement from the very beginning, you are more likely to capture their attention and drive continued engagement.
Allow your employees to take part in Intranet surveys and quizzes to get their views and opinions on core topics of interest, as well as having more sophisticated company conversations around CEO blogs, discussion forums, video messages and wikis. It’s crucial that the employees are involved in a two-way communication process, where the company and the top-level executives are also engaged, listening to and responding to employee communications.
3. Celebrate and Motivate Your Employees
Use your company Intranet as a platform to celebrate moments of success and achievement from your employees is a fantastic way to acknowledge their efforts and ensures active engagement from other users as they use the intranet’s social tools to Like and Comment on the news story. By praising and sharing employee success stories with other staff members it ensures they feel more valued as individuals who are actively contributing in shaping the future of the organization.
Recognizing employee efforts could be as simple as achieving a sales target or attaining a specific milestone on a project. Dedicate specific pages on the Intranet for such achievers and use personalized content so that other team members can see and follow the news stories. Recognition provides an incentive to high performing employees and ensures they always contribute their best to the welfare of the organization and promotes continued engagement from your employees.